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CreativeLive

This Wild Idea: Landing Commercial Work through Personal Projects

via CreativeLive

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Overview

When Wildist's Theron Humphrey set out to create a personal body of work, people started noticing. Now, Theron’s client roster includes Ford, Budweiser, Samsung, Lands’ End, and Mercedes Benz—a career shaped by personal projects that gained serious traction.

YOU WILL LEARN HOW TO:

  • Create a personal project with key elements for visibility
  • Develop your portfolio and niche to attract clients
  • Discover how to transform your photography through personal projects and attract the clients you want to work with
  • Get a look into Theron's creative process on a shoot
  • Concept and manage self-produced shoots for brands
  • Direct friends vs. professional talent to accomplish your vision

Syllabus

  • Class Trailer
  • Workshop Welcome
  • The Importance of Studying Photographic History
  • Light, Composition, and Image Making
  • Assignment: Footwear Brand
  • Building A Relationship with Your Subject
  • The Importance of a Personal Project
  • Theron's Personal Project: This Wild Idea
  • Elements of a Successful Personal Project
  • Reviewing Previous Work
  • Early Career Mistakes and How to Avoid Them
  • Pushing Through Creative Burn Out
  • Communicating with Brands
  • Insight and Approach to Commercial Work
  • Working with Talent on Commercial Shoots
  • Making the Best of Bad Weather
  • Directing the Hero Shots
  • Talking Personal Projects with Ben Moon
  • Review Session 01
  • Review Session 02

Taught by

Theron Humphrey

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