Coursera Plus Annual is 40% Off — Ends July 6.

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

CreativeLive

Commercial Photography: Thriving in a Competitive Industry

via CreativeLive

Go to class Write review

Overview

Find out what it takes to get noticed in the commercial photography world! In Commercial Photography: Thriving in a Competitive Industry, Joel Grimes will share real-world insights on making it as a commercial photographer. Joel has worked in the commercial arena for more than 26 years and in this class he willshare the most important lessons he has learned.Joel will teach you how to:
  • Build a successful promotional advertising campaign
  • Win over Art Directors
  • Develop a strong visual brand and create your own trends
  • Leverage a bound, printed portfolio to win clients
Joel will also demonstrate how he creates his own iconic look. You’ll see how he blends Rembrandt cross lighting and background textures in Photoshop to produce his moody, intense images. Commercial Photography: Thriving in a Competitive Industry with Joel Grimes will help you gain your foothold and get ahead in the high-intensity discipline of commercial photography.

Syllabus

  • Class Trailer
  • Class Introduction
  • Building a Game Plan
  • The Power of Branding
  • Setting the Trends
  • Speak the Right Language
  • Getting your Foot in the Door
  • The Portfolio
  • What Should I Charge
  • Lighting Set up and Explanation of Shoot
  • Shoot: 45 Degree Softbox - Rembrandt
  • Post Processing: Set-up
  • Post Processing

Taught by

Joel Grimes

Reviews

Start your review of Commercial Photography: Thriving in a Competitive Industry

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.