Create Compelling Business Cases

Overview

In this one-week course, we’ll focus on the 5 most crucial elements of a business case, including what is a business case and how it is used to make investment decisions. Whether you are a student or a professional, this course will give you the fundamentals you need, from defining the problem to gathering data and performing a financial analysis. To be successful in this course, you'll need high-school equivalent writing, reading, and math skills. Some spreadsheet familiarity will also be helpful. By the end of this course, you’ll be able to: • develop a clear and compelling narrative for a business case • identify the key elements of a business case • perform basics of financial analysis, including the concepts of ROI and payback period • demonstrate an understanding of risk assessment and management • explain the importance of ethical considerations in developing a business case

Syllabus

Developing a Business Case Study

In this module, you will identify the key elements of a business case and build a clear, compelling narrative around a defined problem and its stakeholders. You will apply basic financial analysis concepts—such as ROI and payback period—to support decision-making. You will also address risk assessment and management, and consider the ethical implications of your recommendation.