Overview

Based on the best-selling book, The Professional, by Tony Frost. This course provides a modern perspective on professional development in an AI-driven world. It combines practical strategies with reflective insights to help learners navigate change confidently, align their purpose with performance, and build future-ready skills. By focusing on career growth and resilience, this course enables professionals to adapt to rapidly changing environments. Through a two-part approach, learners first explore the evolving demands of modern professionalism, followed by a tactical playbook for personal and career development. This course empowers professionals with real-world practices, reflective prompts, and models to grow, adapt, and lead with purpose in an AI-driven world. What sets this course apart is its integration of theory with real-world applications, offering both external trends and internal strategies for sustainable career growth. It focuses on creating adaptive mindsets, building personal brands, and ensuring long-term resilience in professional success. This course is ideal for mid to senior-level professionals, consultants, and leaders seeking to grow and adapt in a changing world. Though not required, having some prior business experience will help you get the most out of this course. Perfect for those ready to reflect, evolve, and lead effectively. From The Professional First published 2025 by John Wiley & Sons Australia, Ltd Copyright © Tony Frost 2025 Used by arrangement with John Wiley & Sons, Inc.

Syllabus

Are you a true professional?

In this section, we examine professionalism through core values, distinguishing traits of good and great professionals, and identifying behaviors that undermine trust and integrity.

The robots are coming, sort of

In this section, we examine AI's impact on professional roles, automation's role in industry evolution, and strategies for adapting to AI-driven changes in the workforce.

What do (and will) your clients want?

In this section, we examine how to identify client needs through structured inquiry and develop tailored service strategies for professional service firms and in-house roles, emphasizing client-centric approaches for competitive advantage.

What Employers Want (and Should Do)

In this section, we explore employer expectations, workplace inclusivity, and feedback strategies to foster professional growth and positive engagement.

Fit your own oxygen mask first

In this section, we explore self-care as a foundation for professional resilience, emphasizing strategies to prevent burnout, improve sleep, and enhance mental clarity for sustained effectiveness.

What Gets You Out of Bed in the Morning?

In this section, we examine motivation's role in career success, analyze global engagement data, and explore strategies for personal and professional growth.

Lifelong Learning, Development and Curiosity

In this section, we explore lifelong learning strategies, the role of curiosity in career growth, and designing personal development plans for sustained relevance and fulfillment.

Prime Capabilities and Enablers: Become AI-proof

In this section, we explore prime capabilities and enablers to build AI-proof skills, differentiate between capabilities and competencies, and develop future-ready traits for workforce success.

The Seven Accelerants to Supercharge Your Career

In this section, we cover seven career accelerants, including planning, feedback, and emotional intelligence.

Building your personal brand in the digital age

In this section, we explore intentional brand building to enhance professional visibility and credibility, emphasizing alignment of actions with brand intentions and differentiation from reputation.

What is success?

In this section, we explore defining success through personal and professional criteria, emphasizing relationships and the Five Ps framework for evaluating life goals.