Visualize Marketing Data with Looker Studio

Overview

Transform raw marketing data into compelling visual stories that drive business decisions. This Short Course was created to help digital marketing professionals accomplish effective data visualization and reporting using Google's powerful Looker Studio platform. By completing this course, you'll be able to connect data sources, create professional time-series charts, and share actionable insights with your marketing team - skills you can apply immediately in your daily workflow. By the end of this course, you will be able to: Apply a reporting tool to create a basic time-series visualization Configure chart filters to focus on specific time periods Generate shareable reports for team collaboration This course is unique because it focuses on practical, hands-on implementation rather than theory, teaching you the exact steps marketing professionals use daily to monitor key metrics and communicate performance trends. To be successful in this project, you should have basic familiarity with marketing metrics and data concepts.

Syllabus

Module 1: Data Connection and Visualization Setup

Learners will master the foundational process of connecting marketing data sources to Looker Studio and understanding the platform's interface to prepare for creating professional marketing visualizations.

Module 2: Chart Creation and Sharing

Learners will master creating time-series marketing charts with appropriate filters and sharing mechanisms, enabling professional team collaboration and stakeholder communication.