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Coursera

Virtual Selling Foundations: Prospecting And Engagement

via Coursera

Overview

This course introduces the communication, influence and digital engagement skills required to succeed in remote and hybrid selling environments. Learners explore how virtual communication, social selling and structured sales processes support trust, engagement and relationship-building across digital channels. By the end of the course, learners will be able to communicate more effectively online, engage prospects through digital platforms and structure sales conversations that support modern virtual selling success.

Syllabus

  • Communication Skills: Hone Your Virtual Communication Skills To Connect And Influence With Impact
    • In this module, you’ll explore the communication techniques required to build trust, engagement, and influence within virtual selling environments. You’ll examine how digital presence, audience interaction, and virtual communication styles affect remote conversations and online presentations. By the end of the module, you’ll be able to communicate more confidently and persuasively across virtual sales interactions and digital meetings.
  • Communication Skills: Utilise Digital Communication Channels To Enhance Virtual Productivity
    • In this module, you’ll explore how digital communication platforms support collaboration, responsiveness and productivity within remote and hybrid environments. You’ll examine how communication habits, virtual etiquette and platform management influence engagement and effectiveness across distributed teams and customer interactions. By the end of the module, you’ll be able to manage digital communication channels more effectively within virtual selling and remote collaboration environments.
  • Sales Skills: Leverage The Power Of Social Media To Engage Prospects And Generate More Leads
    • In this module, you’ll explore social selling strategies that help professionals identify, engage and nurture prospects through digital platforms. You’ll examine how online networking, relationship-building and content-sharing techniques support lead generation and buyer engagement within modern virtual sales environments. By the end of the module, you’ll be able to use social media more strategically to support digital prospecting and remote relationship-building activities.
  • Sales Skills: Master The Sales Funnel To Optimise Your Winning Sales Process
    • In this module, you’ll explore how structured sales funnels support consistency, visibility and buyer progression across virtual sales environments. You’ll examine how each stage of the sales process contributes to engagement, relationship development and commercial performance within remote selling contexts. By the end of the module, you’ll be able to structure virtual sales activities more effectively using clear sales funnel frameworks.

Taught by

The Expert Academy

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