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Coursera

Startup Business Planning and Growth Strategy

via Coursera

Overview

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Turn your startup idea into a structured, actionable business plan with practical strategies for business development, financial planning, growth, and execution. This course is designed for aspiring entrepreneurs, startup founders, and business professionals who want to build a solid foundation for launching and growing a business. You'll explore startup business planning fundamentals, compare lean and traditional business plans, and learn to define your vision, mission, goals, target market, customer segments, and competitive positioning. Discover how market and competitor analysis can strengthen your business strategy and value proposition. You'll also learn to develop product and service roadmaps, evaluate revenue models and pricing strategies, and create effective go-to-market and customer acquisition plans. Explore operational planning, resource management, scalable growth strategies, financial projections, risk assessment, and contingency planning. By the end of the course, you'll be able to develop a comprehensive startup business plan that connects market research, business models, growth strategies, financial decisions, and operational execution. What makes this course distinctive is its integrated approach to startup planning, connecting strategic foundations with practical financial, operational, and growth decisions to help you move from business ideas to informed execution.

Syllabus

  • Building the Startup Business Foundation
    • Build the strategic foundation of a startup business plan by evaluating planning approaches, defining vision and goals, identifying target customers, analyzing competitors, and establishing effective market positioning.
  • Planning the Business Model, Growth, and Execution
    • Develop an execution-ready startup plan by defining customer value, product roadmaps, revenue and pricing strategies, go-to-market plans, operations, scalable growth, financial projections, and risk responses.

Taught by

TSV Learning

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