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Coursera

Seal Deals Smartly

Coursera via Coursera

Overview

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Closing a deal is not about pushing harder — it’s about guiding decisions with clarity and structure. In this course, you will master the summary-then-choice closing technique, a practical method that shifts conversations from “whether” to move forward to “when” to begin. You will practice recapping agreed benefits and confidently presenting two implementation timelines to prompt commitment. Beyond execution, you will measure impact. You will track your close-rate across five real deals, compare results to your historical baseline, and evaluate whether the technique improves performance. By the end, you will not only apply a high-conversion close with confidence, but also validate its effectiveness using real sales data and report your results in a structured pipeline review.

Syllabus

  • Executing the Summary-Then-Choice Close
    • In this module, you will develop the ability to confidently apply the summary-then-choice closing technique. You will practice recapping agreed benefits and presenting two clear implementation timelines to guide prospects toward a decision. Through guided scripting and applied scenarios, you build fluency in shifting the conversation from hesitation to commitment.
  • Measuring and Evaluating Close-Rate Performance
    • In this module, you will focus on evaluating the effectiveness of the summary-then-choice technique by tracking results across five deals. You will calculate close-rate performance, compare outcomes against your historical baseline, and prepare a concise pipeline review summary to report measurable improvement.

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