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Coursera

Recognizing Opportunity

via Coursera

Overview

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Learn the critical skill of recognizing entrepreneurial opportunities and generating innovative business ideas. This course teaches you how to stay alert to shifting trends, solve unintended problems, and apply proven techniques to stimulate your creativity and ideation process. By the end of this course, you will be equipped with a systematic approach to consistently identify and capitalize on promising new ventures.

Syllabus

  • Recognizing Opportunity
    • In this course, we shift our focus to the critical task of recognizing opportunities and generating innovative ideas. You'll learn to spot opportunities in unexpected places, drawing inspiration from historical examples and contemporary trends. Discover how iconic products like Corn Flakes originated from solving unintended problems. You'll learn how to stay alert to opportunities that may arise unexpectedly and the importance of a creative mindset in identifying potential ventures. Techniques for stimulating creativity and generating ideas will be explored in detail, equipping you with the tools to identify and capitalize on entrepreneurial opportunities.

Taught by

Pearson

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