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Coursera

Promoting Yourself at Work: Branding & Networking

via Coursera

Overview

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This course will help you build a practical, sustainable system for professional visibility without feeling fake, pushy, or overly self-promotional. You’ll learn how to maintain real relationships, reach out with confidence, conduct informational interviews that create value, and identify mentors and sponsors who can support your growth. You’ll also learn how to show your work through content, case stories, internal talks, and everyday communication habits that strengthen your reputation over time. What makes this course unique is its grounded, non-gross approach to personal branding and networking. Instead of treating visibility like self-promotion for its own sake, the course shows how relationship-building, generosity, credibility, and consistency work together. It gives you practical systems you can actually use: relationship pipelines, lightweight CRM habits, outreach cadences, content strategies, and a personal visibility plan that fits real life. Whether you want to grow inside your current company or create more external career opportunities, this course will help you become more visible, more trusted, and more top of mind in a way that feels authentic.

Syllabus

  • Rethinking Networking: Relationship Pipelines & Value Exchange
  • Outreach, Informational Interviews & Mentor/Sponsor Maps
  • Showing Your Work: Content, Cases & Public Presence
  • Ethical Self-Promotion & Long-Term Reputation Building

Taught by

Evan Kimbrell

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