Pricing and Sales Promotion

Overview

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Learn how to set the optimal price for your products and services by analyzing supply, demand, and competitive market conditions with the right data. This course also explores how a high-value sales process can justify a premium price, demonstrating how a great salesperson adds measurable value beyond the product itself. By the end of this course, you will be able to develop a comprehensive pricing strategy that balances market data with the value created through the sales process.

Syllabus

Pricing and Sales Promotion

Pricing for products and services is one of the most vital aspects of marketing. Understanding the supply and demand for your product or service, and how it can vary based on a variety of competitive and market conditions can seem challenging at first. But equipped with the right data, it's fairly straightforward. In this module, we'll look at pricing as well as the sales process. A great salesperson can add a lot of value to a product or service, and we'll look at situations where that value can increase the price from that which a product would normally command.