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Reignition: Transform Your Startup Fast

Packt via Coursera

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Details

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Provider

Coursera
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Effort

7 weeks, 1 hour a week
Sessions

Self-Paced
Level

Intermediate
Subtitles

English

Found in

Overview

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Learn more effectively through interactive, real-time discussions that let you test your knowledge, challenge assumptions, and deepen understanding. This course equips founders to overcome startup stagnation by strengthening leadership, refining priorities, and realigning organizational focus for measurable growth. Learners will gain practical strategies to diagnose operational issues, enhance team alignment, and implement focused growth initiatives. By applying structured methods, participants can achieve tangible outcomes like improved decision-making, operational clarity, and renewed market positioning. Unlike typical business courses, this program combines actionable theory with real-world applications, guiding founders through introspection, strategic recalibration, and sustainable scaling tailored to early- and mid-stage startups. This course is ideal for founders, CEOs, and executive leaders with experience in startup operations. Participants should have a foundational understanding of business principles and be prepared to rethink leadership and strategy for long-term success. This course is based on the book, Reignition, by Dave Hersh. Copyright ©2024 David J. Hersh. All rights reserved. Originally published by Greenleaf Book Group LLC, Austin, Texas.

Syllabus

Assess What Happened—What Went Wrong? Is It Fixable?

This module explores common pitfalls that cause startups to stall, including hiring missteps, misplaced focus on revenue, and failure to adapt to market disruptions. Learners will analyze real-world scenarios to diagnose failure points and consider strategies for recovery. By the end, you'll be equipped to assess challenges and make informed decisions to get a struggling startup back on track.

Become the Leader Your Company Needs Now—Transform Yourself to Transform the Company

This module guides you through essential leadership mindset shifts, helping you reconnect with your purpose and leverage personal growth to drive organizational transformation. You will examine destructive mindsets, assess your own leadership strengths and weaknesses, and learn strategies for fostering a positive company culture. Real-world examples and reflective exercises will support your journey toward becoming a more effective leader.

Get Focused—Reorganize around Your Core

This module guides learners through the process of pinpointing their business's core competencies, distinguishing essential functions from distractions, and restructuring operations to enhance resilience and scalability. Through real-world examples and practical frameworks, you'll learn how to focus resources on what truly drives growth.

Focus Your Team—Building a Healthier, Stable Organization

This module guides learners through effective team-focused leadership and sustainable growth strategies during organizational transitions. Participants will explore methods for revitalizing team spirit, communicating transformation plans, and implementing operational frameworks to foster a resilient and profitable workplace.

Evaluate Growth Thoughtfully—Find Your Breakaway Move Without Getting Re-Stuck

This module guides learners through the process of evaluating business growth strategies by analyzing user behavior, leveraging customer feedback, and exploring market-validated breakaway moves. Learners will examine real-world examples and consider what to do when a breakthrough strategy is elusive, equipping them to make informed decisions for sustainable growth.

Scale Intelligently—Maximize Scale, Minimize Dilution

This module guides learners through developing scalable growth strategies, adapting to changing markets, and leveraging non-dilutive financing options to build resilient businesses. Learners will explore real-world examples and practical frameworks for creating and funding effective growth plans. By the end, participants will be equipped to make informed decisions that maximize scale while minimizing equity dilution.

Tell Your New Story—Position Yourself, De-position Others

This module guides learners through the fundamentals of positioning strategies, value propositions, and brand messaging to achieve market differentiation. Participants will discover how to craft compelling taglines and explore the process of creating new market categories for their offerings. Real-world examples and expert insights illustrate how effective positioning can drive business growth and customer connection.