Overview

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Delve into the advanced design and architectural considerations for building robust Salesforce B2C solutions. Learn how to leverage the Salesforce ecosystem, define solution architecture roles, and implement effective integration strategies. This course focuses on the architectural design process for Salesforce B2C solutions, covering the broader Salesforce ecosystem, the responsibilities of solution architects, and the integration options available for connecting multiple clouds and external systems. Learners will explore prescriptive integration approaches, middleware considerations, and the development lifecycle for cross-cloud applications. By completing this course, participants will be equipped to design scalable, maintainable, and integrated B2C solutions that align with business objectives. The course uses structured explanations, architectural diagrams, and scenario-based discussions to help learners understand the complexities of solution design and integration within the Salesforce B2C landscape. Emphasis is placed on practical application and strategic decision-making. This course is part two of a three-course Specialization designed to build a complete and cohesive understanding of the subject. While it offers valuable skills on its own, you'll gain the most benefit by progressing through all three courses as a structured learning journey. This course is based on Salesforce B2C Solution Architect's Handbook, by Mike King and Melissa Murphy.

Syllabus

Salesforce Ecosystem – Building a Complete Solution
- This module explores the integration and strategic implementation of Salesforce products to build comprehensive B2C solutions. Learners will gain insights into leveraging key components like Service Cloud, B2C Commerce, and Marketing Cloud, as well as the role of tools like Tableau and Heroku in enhancing customer experiences and data analytics.
Role of a Solution Architect
- This module explores the responsibilities and key skills required to function as a B2C solution architect, including team collaboration, stakeholder engagement, and the creation of architecture deliverables. Learners will gain an understanding of how to integrate multiple systems, manage business cases, and develop comprehensive technical documentation.
Integration Architecture Options
- This module provides an in-depth look at various integration architecture options for B2C solutions, including point-to-point, middleware, and single-source-of-truth approaches. It covers the implementation, limitations, and use cases for specific integration tools like B2C CRM Sync and MC Connect, helping learners make informed architecture decisions.
Creating a 360° View of the Customer
- This module provides an in-depth exploration of building a unified customer view across Salesforce systems. Learners will gain skills in designing identity resolution strategies, integrating customer data models, and managing data flow across platforms. It covers practical approaches to handling sensitive data, legacy systems, and duplicate records.
Customizing for Common Business Needs
- This module provides an in-depth look at customizing Salesforce B2C solutions to meet common business needs, including multi-cloud integration, chatbot workflows, and abandonment journey strategies. Learners will gain practical skills in analyzing solution architecture and implementing data synchronization strategies across Salesforce platforms.
Enterprise Integration Strategies
- This module explores key integration strategies for enterprise systems, focusing on B2C solution architecture, middleware usage, and monitoring techniques. It covers the design and implementation of integration scenarios across multiple platforms such as B2C Commerce, Marketing Cloud Engagement, and Data Cloud. Learners will gain practical skills in managing data flow and system interoperability in complex enterprise environments.