Optimize and Track SEO

Overview

Is your website a ghost town? It's time to stop guessing and start optimizing. Optimize and Track SEO is a 130-minute course for marketers and content managers who need to improve their site's relevance and strategically respond to performance data. Drawing on industry-standard frameworks from Moz, you'll master the foundational practice of on-page SEO, learning to craft optimized H1 tags, meta descriptions, and internal linking structures that tell search engines exactly what your content is about. Then, using principles from platforms like SEMrush, you'll learn to interpret keyword ranking reports, evaluate performance against goals, and—when growth stalls—propose powerful remediation actions, like the backlink strategies championed by experts at Backlinko. This course culminates in you creating a full SEO action plan, proving you can both improve a page and drive its long-term success.

Syllabus

On-Page SEO: The Foundation of Visibility

This module lays the critical groundwork for search engine optimization. Learners will discover why a technically sound page can be invisible to search engines and then master the core on-page elements—H1 tags, meta descriptions, and internal links—that communicate relevance and drive click-throughs from search results.

Performance Tracking and Strategic Remediation

SEO isn't "set it and forget it." In this module, you'll learn how to analyze SEO performance by interpreting keyword ranking reports. You will then learn how to propose a strategic, high-impact remediation plan to overcome stagnant rankings and regain momentum.