Navigating Generative AI Ethics

Overview

Whether you're creating content, leading a team, or shaping policy, this course will help you use generative AI responsibly and ethically. You’ll explore Adobe’s AI principles of transparency, accountability, and responsibility and discover how they’re built into tools like Adobe Firefly. You’ll learn strategies to ensure content authenticity, mitigate bias, apply inclusive design practices, and create content that’s safe for commercial use. Through real-world scenarios and practical guidance, you’ll develop the skills to evaluate AI-generated content, collaborate with stakeholders, and uphold ethical standards in your creative workflows.

Syllabus

Creating and Sharing AI Content with Integrity

Explore the ethical landscape of generative AI and learn how to create and share content with integrity. This module covers Adobe’s AI principles, the importance of human oversight, and practical strategies for making ethical choices in your creative process.

Content Authenticity & Ownership

Learn how to verify, attribute, and protect your AI-generated content. This module introduces Content Credentials, explores the importance of transparency and attribution, and shows how to publish work responsibly in a digital world.

Bias, Fairness & Representation

Learn how to build generative AI experiences that are inclusive, legally sound, and aligned with brand standards. This module helps you recognize and reduce bias in AI systems, use thoughtful prompting to support global representation, and evaluate outputs for fairness. You’ll also explore how to collaborate with legal and compliance teams, assess risks, and publish content responsibly to ensure brand safety and ethical use.