Overview

Are you ready to supercharge your branding process with AI? In this class, join me, Ronny Hermosa, and I’ll show you how to harness the power of ChatGPT and Canva’s AI tools to name your business and create a memorable logo—all without feeling like AI is doing the work for you. What You’ll Learn - AI Brainstorming Basics: Use ChatGPT as a creative partner for generating business name ideas and visual concepts - Color & Visual Research: Learn how to tap into Canva’s library to find inspiration for your brand’s color palette and style - Logo Generation with Text Prompts: Draft, refine, and perfect prompts to create eye-catching logos with tools like Canva’s Dream Lab and DALL·E - Streamlining Your Branding Process with AI: See how combining AI insights with human creativity helps you develop your brand identity much faster, without feeling stuck at any point Who This Class is For - Freelancers and creative entrepreneurs looking to develop a strong brand identity - Artists, illustrators, and designers eager to integrate AI into their workflow - Anyone curious about leveraging ChatGPT or generative AI in general to streamline and enhance their creative process Why Take This Class? - Practical, Hands-On Approach: Watch me step-by-step as I navigate ChatGPT and Canva, so you can do it yourself, for your own business, without any of the guesswork - A Fresh Perspective on AI: Shift your mindset from “AI is competition” to “AI is a powerful sidekick” by discovering how these tools can enhance, not replace, your creativity - Designed for All Skill Levels: From newbies dipping their toes into branding to seasoned creatives wanting to adopt the latest AI innovations Practical Outcomes and Takeaways - A Fresh Brand Identity: Walk away with a business name, color palette, and a newly generated logo - AI Skill Set: Gain confidence in using ChatGPT and Canva’s AI features for future projects - Creative Confidence: Experience that 'aha' moment as you realize AI isn't just a tool but a powerful ally for your creative projects Setting Expectations This class won’t turn you into a branding agency overnight, but you’ll learn the essentials of AI-assisted brand creation. You’ll see real examples, including the successes and hiccups that come with generative AI, so you know how to troubleshoot your own projects. Instructor bio: Ronny Hermosa is a visual marketing educator and content creator who, alongside his wife Diana, teaches Canva, AI, and creative tools to help entrepreneurs and professionals stand out online. After building a global following through their YouTube tutorials, Ronny was invited to join Canva as Head of Communities before returning to full-time teaching. With over six years of experience, his mission is to empower learners to create impactful visuals and grow their businesses—while having fun along the way.

Syllabus

Laying the Foundation for Your Brand

Start building a brand with purpose and clarity. In this module, you’ll define your business concept and explore how AI tools like ChatGPT can help you develop a name that fits your values, voice, and audience. You’ll also learn to articulate key messaging elements—like mission and tone—that form the foundation of your brand identity.

Building Your Visual Identity

Bring your brand to life visually by establishing a strong and consistent design language. This module guides you through building a mood board, selecting a color palette, and defining your overall visual style—ensuring your look aligns with your brand’s personality and target market.

Designing a Logo with AI Tools

Design a standout logo that captures your brand at a glance. You’ll use AI tools like ChatGPT and Canva Magic Studio to generate and refine logo ideas, iterating on prompts and visuals to ensure a polished, professional result that aligns with your creative direction.

Finalizing & Launching Your Brand

Wrap up your brand-building journey by pulling everything together into a cohesive visual and messaging package. You’ll finalize your logo, organize your branding assets, and explore next steps for publishing your brand across platforms—with a class project to showcase your work and reflect on your progress.