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Coursera

Match Voice to Brand

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Overview

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Ready to transform your email marketing from scattered messaging to powerful brand storytelling? This Short Course was created to help marketing professionals accomplish consistent, trust-building email communications that align with brand positioning strategy. By completing this course, you'll be able to recognize brand voice elements instantly and apply them confidently across all email platforms including MailChimp, Gmail, and Outlook. By the end of this course, you will be able to: Recognize the role of brand voice in email communication Ensure all outgoing emails reflect current brand voice and positioning strategy This course is unique because it bridges foundational brand theory with hands-on email platform application, giving you immediately actionable skills. To be successful in this project, you should have a background in basic email marketing concepts and access to email platforms.

Syllabus

  • Module 1: Brand Voice Recognition - Foundation
    • Learners will recognize the role of brand voice in email communication and understand foundational principles.
  • Module 2: Brand Voice Application - Core Application
    • Learners will ensure all outgoing emails reflect the current brand voice and positioning strategy through practical application techniques.

Taught by

Hurix Digital

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