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Coursera

Mastering Sales: From Fundamentals to Career Success

via Coursera

Overview

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Are you ready to launch a successful career in sales? Welcome to Mastering Sales: From Fundamentals to Career Success! By the end of this course, you will be able to: - Apply key sales fundamentals and methodologies for success in a professional selling role - Build confidence through practical role-plays and feedback - Demonstrate the ability to select and apply targeted sales tools and techniques to boost your sales performance - Prepare effectively for sales job interviews and career growth opportunities "Mastering Sales: From Fundamentals to Career Success" is a comprehensive course designed to equip aspiring sales professionals with the essential skills, tools, and strategies needed to thrive in today's competitive market. This course offers a deep dive into the sales process, from prospecting to closing, while emphasizing effective communication, relationship building, and career development. This course is designed for students, recent graduates, and professionals looking to transition into sales roles. Whether you are new to sales or seeking to refine your skills, this course will provide you with practical insights and actionable strategies to prepare you for a successful sales role.

Syllabus

  • Sales Fundamentals & Methodologies
    • In Sales Fundamentals and Methodologies, you will explore the foundational principles and frameworks that guide effective selling in today’s business landscape. This practice-focused module equips aspiring sales professionals with the essential knowledge to understand the sales discipline, consumer psychology, and core sales techniques, from SPIN selling to the sales funnel. Through engaging faculty videos, real-world examples, and hands-on readings, you will build the confidence and capability to navigate the sales process and close deals successfully.
  • Effective Communication & Relationship Building
    • In Effective Communication & Relationship Building, you will learn how to connect authentically with prospects and customers, ensuring that your message resonates and your relationships flourish. This module delves into the art of active listening, the power of rapport-building, and the nuances of adapting your communication style to your audience. Through engaging videos and curated readings, you’ll develop practical strategies for mastering small talk, reading body language, and leveraging sales scripts to project credibility and build trust.
  • Sales CRM Tools, Closing Skills, and Account Management
    • In Sales CRM Tools, Closing Skills, and Account Management, you will develop the technical know-how and practical skills needed to excel in modern sales environments. This module focuses on a brief introduction and overview of CRM tools and technologies to enhance sales performance and streamline operations. You’ll learn how to qualify leads using proven frameworks like BANT and MEDDPICC, master the art of closing a sale confidently, and understand the critical role of follow-up and account management in driving long-term success. Through dynamic faculty videos and targeted readings, you will gain a holistic view of the tools and techniques that empower sales professionals to build strong relationships and exceed their quotas.
  • Landing a Sales Career - Interviewing & Personal Branding for Sales Careers
    • In Landing a Sales Career – Interviewing & Personal Branding for Sales Careers, you will gain the essential application-focused skills to break into a sales role confidently and effectively. This module offers a structured roadmap for understanding the language of sales job listings, building your professional brand, and preparing for every stage of the interview process. You’ll learn practical networking techniques to expand your connections before applying, strategies for acing interviews (including the classic “Sell Me This Pen” challenge), and the nuances of sales compensation models. Through insightful videos and curated readings, you’ll be equipped to present yourself authentically and position yourself for success in a competitive sales job market.

Taught by

Dr. Matthew Fisher

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5 rating at Coursera based on 11 ratings

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