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Coursera

Master Sales Techniques: Build, Persuade, and Succeed

EDUCBA via Coursera

Overview

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Successful sales require more than product knowledge—they depend on strong communication, persuasive techniques, professionalism, and the ability to build lasting client relationships. In Master Sales Techniques: Build, Persuade, and Succeed, you will develop a practical foundation in sales by exploring the principles that drive effective client interactions and long-term success. Throughout the course, you will learn how sales combines both art and science, strengthen your communication skills, interpret body language and expressions, and use persuasive conversation techniques to engage clients confidently. You will also practice professional etiquette, manage objections, and build credibility in every interaction. As you progress, you will focus on developing a winning sales mindset through personal growth, time management, workplace adaptability, and strategies for creating strong, sustainable client relationships. Designed for entry-level sales representatives and anyone beginning a sales career, this course blends foundational concepts with practical application to help you perform confidently in real-world sales environments. Its unique approach combines client-facing sales techniques with personal and professional development, ensuring you build both the technical skills and professional presence needed to succeed. Enroll to gain the confidence, communication abilities, and relationship-building skills that support long-term sales excellence.

Syllabus

  • Foundations of Sales Excellence
    • This module introduces the fundamental principles of sales, blending art and science to build strong foundations. Learners will explore communication basics, understand different modes of interaction, and master impactful expressions to connect effectively with clients.
  • Persuasion & Professional Presence
    • This module focuses on persuasion, body language, and professional etiquette, equipping learners with techniques to engage clients, handle conversations, manage objections, and maintain credibility in every interaction.
  • The Winning Sales Mindset & Client Success
    • This module develops the salesperson’s mindset, workplace adaptability, and client management skills. Learners will focus on personal growth, time management, workplace dynamics, and building long-term client relationships.

Taught by

EDUCBA

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