Master Digital Basics

Overview

Are you running digital campaigns but struggling to know what’s actually working? Stop guessing and start measuring. Master Digital Basics is a focused, hands-on course for aspiring marketers and business professionals who want to drive and measure success. You will learn to identify the five core digital marketing channels and align them with specific business objectives, from raising brand awareness to driving sales. More importantly, you will master the industry-standard skill of creating UTM-tagged URLs with Google's Campaign URL Builder. Through practical, scenario-based exercises, you will learn to generate tracking links that provide crystal-clear data on where your audience comes from and how they engage. By the end of this course, you will be able to execute and measure campaigns effectively, making the data-driven decisions that are essential for optimizing ROI and proving marketing impact in any role.

Syllabus

From Strategy to Tracking: A Guide to Digital Marketing Fundamentals

This module provides a comprehensive introduction to the fundamentals of effective digital marketing. You will first explore the core channels that make up the digital marketing landscape and learn how to align them with strategic business objectives. Then, you will dive deep into the essential practice of campaign tracking, learning the theory behind UTM parameters before mastering their creation and implementation to accurately measure performance.