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Emory University

Capstone: Making the Case for AI

Emory University via Coursera

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Overview

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Put everything you learned in the AI in Marketing Specialization into practice in this capstone project. This course asks learners to explore AI implementations in marketing--connecting to customer equity, demonstrating generative AI's content production capabilities, and describing its impact on customer experience.

Syllabus

  • AI in Marketing Capstone Project
    • Put everything you learned in the AI in Marketing Specialization into practice in this capstone project.

Taught by

David Schweidel

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