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Coursera

Instagram Storytelling: Write Compelling Stories

Coursera via Coursera

Overview

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Learn how to craft compelling Instagram captions that spark engagement and build community through effective storytelling. This course covers the structure of strong captions, including hooks, storytelling techniques, and clear calls-to-action tailored to different content types. You'll explore how captions support visual content and how to refine your writing using AI tools. With expert guidance, hands-on practice, and a caption creation activity, you'll gain the skills to write with clarity, purpose, and impact.

Syllabus

  • Writing & Storytelling for Instagram
    • Learn how to craft compelling Instagram captions that spark engagement and build community through effective storytelling. This lesson covers the structure of strong captions, including hooks, storytelling techniques, and clear calls-to-action tailored to different content types. You'll explore how captions support visual content and how to refine your writing using AI tools. With expert guidance, hands-on practice, and a caption creation workshop, you'll gain the skills to write with clarity, purpose, and impact.

Taught by

Nina Ottaviano

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