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Google

The Importance of Integrity

Google via Coursera

Overview

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Data integrity is critical to successful analysis. In this course, you’ll explore methods and steps that analysts take to check their data for integrity. This includes knowing what to do when you don’t have enough data. You’ll also learn about sample size and understand how to avoid sampling bias. All of these methods will help you ensure your analysis is successful. By the end of this course, learners will: - Define data integrity with reference to types and risks. - Check for data integrity. - Identify common pitfalls when cleaning data. - Describe the benefits of documenting the data cleaning process. - Describe strategies that can be used to address insufficient data. - Verify the results of cleaning data.

Syllabus

  • Data integrity and analytics objectives
    • Data integrity is critical to successful analysis. In this module, you’ll explore methods and steps that analysts take to check their data for integrity.
  • Overcome the challenges of insufficient data
    • In this module, you will learn about the importance of sample size and how to deal with insufficient data. You’ll also learn about pre-cleaning activities that must be performed before running data analysis.
  • Test your data
    • This module explores strategies to test the data and determine the best representative sample size.
  • Consider the margin of error
    • This module explores evaluating data reliability and introduces the concept of margin of error.

Taught by

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