Generative AI in Marketing

Overview

Generative AI is transforming the marketing landscape by automating content creation, enhancing personalization, and optimizing campaigns with data-driven insights. This course introduces practical applications of generative AI in marketing, including AI-powered tools such as ChatGPT, DALL·E, and Synthesia to create blogs, ads, videos, and social media campaigns. You will explore how AI supports marketing automation, personalization, and campaign optimization with real-world case studies. The course begins with AI for content creation, covering natural language processing, image and video generation, and prompt engineering for marketers. You will learn to use AI ethically while applying strategies to create engaging and brand-aligned campaigns. Next, the focus shifts to AI-powered marketing execution, where you will apply generative AI to automate email campaigns, paid ads, customer segmentation, and performance tracking. By combining hands-on exercises with strategic insights, this course prepares you to leverage AI in digital marketing for efficiency, creativity, and measurable impact. By the end of this course, you will be able to: - Apply AI tools for creating marketing content across blogs, social media, ads, and video. - Automate campaigns with AI-driven personalization, targeting, and optimization. - Evaluate ethical and strategic considerations of AI in marketing workflows. - Use case studies to apply generative AI for real-world marketing success. Disclaimer: This is an independent educational resource created by Board Infinity for informational and educational purposes only. This course is not affiliated with, endorsed by, sponsored by, or officially associated with any company, organization, or certification body unless explicitly stated. The content provided is based on industry knowledge and best practices but does not constitute official training material for any specific employer or certification program. All company names, trademarks, service marks, and logos referenced are the property of their respective owners and are used solely for educational identification and comparison purposes.

Syllabus

AI for Content Creation

This module explores how generative AI tools support content creation across blogs, images, videos, and ads. You will learn natural language processing, prompt engineering, and AI-based design workflows. Practical labs will help you apply ChatGPT for ad copy, DALL·E for image generation, and Synthesia for video content, while understanding ethical use cases and brand alignment.

AI-Powered Marketing Execution

This module focuses on AI-driven automation in marketing campaigns. You will apply AI tools to personalize email campaigns, create targeted ads, optimize A/B testing, and analyze campaign performance. Using case studies, you will explore predictive analytics, sentiment analysis, and real-world applications of AI in campaign management.