Overview

Google, IBM & Meta Certificates – 40% Off

One plan covers every Professional Certificate on Coursera.

Generative AI is transforming how businesses create content, engage customers, improve productivity, and use organisational knowledge. This course focuses on applying Generative AI across marketing, finance, operations, human resources, and internal knowledge workflows using a wide range of business-focused AI tools. You will explore marketing and content creation with Grok, Canva, and Microsoft Designer; improve finance and operations workflows using Perplexity, Microsoft Copilot, Notion AI, and ChatGPT; and support HR tasks with DeepSeek AI, Copy.ai, Canva, Gamma AI, Synthesia, and Claude. You will also learn how to work with company knowledge using NotebookLM, Gemini, ChatGPT, Fireflies.ai, and Notion AI. By the End of This Course, You Will Be Able To: - Apply Generative AI across marketing, finance, operations, HR, and knowledge workflows. - Create business content, reports, communications, and visual resources using AI tools. - Improve workplace productivity through AI-assisted research, automation, and decision support. - Ground AI responses using company documents, meetings, and organisational knowledge. - Use Generative AI responsibly while considering privacy, accuracy, and human oversight. - Identify suitable AI tools for different business functions and practical use cases. Designed for business professionals, managers, marketers, HR teams, operations professionals, and consultants, this course provides hands-on experience with leading Generative AI tools for real-world business applications. Take artificial intelligence out of the chat window and put it to work across your department.

Syllabus

GenAI for Marketing & Customer Engagement

Master the use of Generative AI to create impactful marketing content and strengthen customer engagement. Explore AI-powered content creation, customer persona development, and prompt design while gaining hands-on experience with tools such as Buffer AI, Canva AI, and Microsoft Designer. Apply these skills through practical demonstrations and real-world marketing scenarios.

GenAI for Operations, Finance & Productivity

Uncover how Generative AI enhances finance, operations, and workplace productivity through intelligent research, reporting, and workflow automation. Learn to use tools such as Perplexity AI, Microsoft Copilot, Notion AI, and Make while applying responsible AI practices to real business scenarios. Gain practical experience streamlining business processes, supporting decision-making, and improving operational efficiency.

GenAI for HR & Internal Communications

Transform HR processes and internal communications with Generative AI. Explore AI-powered solutions for recruitment, onboarding, employee communication, and content creation using tools such as Copy.ai, Gamma AI, Canva, Synthesia, and Claude. Gain practical experience while applying responsible AI practices to improve employee experiences and workplace collaboration.

Making AI Work With Your Company's Data

Unlock the value of company knowledge by grounding Generative AI in organisational documents, meetings, and internal resources. Gain hands-on experience with NotebookLM, Fireflies.ai, Notion AI, Gemini, and ChatGPT to build knowledge assistants, create business resources, and support informed decisions. Apply these skills through practical activities, a role-play exercise, and a real-world enterprise AI project.