Overview

Keen to leverage the power of generative AI to boost your success in sales? This course is specifically designed for sales professionals, account executives, and business development representatives who want to get hands-on using generative AI to draft personalized outreach, generate leads, manage pipelines, accelerate deal closures, and drive sales success. During this course, you’ll learn how to craft impactful LinkedIn messages, high-converting outreach emails, and compelling sales proposals using AI tools. You’ll explore platforms such as ChatGPT, Lavender.ai, Clay.ai, Apollo.io, Gong, Chorus, Salesforce Einstein, and more. Beyond automation basics, you'll discover how to tailor messages to specific buyer personas, segment leads effectively, and prioritize accounts using AI-powered lead scoring. You’ll streamline follow-ups, build dynamic sales presentations, and support deal closure with AI-generated contracts and summaries. You’ll also build an AI-powered chatbot to simulate a basic sales interaction. Finally, you’ll complete a final hands-on project that simulates a full AI-enabled sales cycle, from lead generation to deal closure; ideal for showcasing in job interviews or performance reviews! If you’re eager to build practical generative AI skills to close sales smarter, faster, and at scale, enroll today.

Syllabus

Introduction to Generative AI in Sales

In this module, you will explore the foundations of generative AI and how it is reshaping modern sales practices. You’ll get familiar with key AI tools, understand their role across the sales funnel, and see how they drive efficiency in outreach, response generation, and personalization. Through expert insights, readings, and hands-on labs, you’ll gain practical experience using generative AI to craft tailored messages and automate routine sales tasks.

AI for Sales Engagement and Closures

In this module, you will explore how generative AI can drive more effective outbound sales strategies, from prospecting and engagement to pipeline management and deal closure. You’ll learn how to personalize LinkedIn outreach and automate follow-up communication using AI tools to boost response rates. You’ll also discover how generative AI can help you craft persuasive sales pitches, case studies, and sales collaterals tailored to different buyer segments. Finally, the module covers how AI supports lead scoring, segmentation, and forecasting, helping sales professionals prioritize efforts and manage pipelines more effectively. Through hands-on labs, you’ll gain practical experience using AI to create compelling sales messages, build engagement sequences, and optimize sales processes with data-driven precision.

AI for Sales Management

In this module, you’ll learn how generative AI empowers sales management through automation, precision, and ethical responsibility. You’ll explore how AI tools streamline proposal and contract generation, improving speed and consistency in the closing phase. Next, you'll discover how AI enhances sales training through chatbots and automated scheduling tools that increase team productivity. Finally, the module addresses the ethical considerations, risks, and limitations of using generative AI in sales, including hallucinations, bias, and responsible usage. With hands-on labs and expert perspectives, you’ll gain practical skills to automate sales documents, build AI chatbots, and apply best practices for ethical AI adoption in sales workflows.

Final Project, Final Quiz, and Course Wrap-Up

In this final module, you will apply your learning through a final project that demonstrates how to build and deploy a generative AI-powered sales toolkit to personalize outreach, prioritize leads, accelerate deals, and automate common sales tasks. The module includes a course glossary to reinforce key terminology and concepts. You will also attempt a final exam to assess your overall mastery of the concepts learned in this course. The course concludes with a wrap-up that summarizes key takeaways and guides you on how to apply your learning in real-world sales contexts or future upskilling opportunities.