Design and Optimize User Funnels

Overview

Course Description: Design and Optimize User Funnels Did you know that even small improvements in funnel efficiency can increase conversion rates by up to 30%? Understanding where users drop off—and why—is the secret to turning engagement into measurable growth. This Short Course was created to help professionals in this field leverage interactive dashboard and funnel analytics to optimize conversion rates and eliminate friction points in digital customer journeys. By completing this course, you will be able to design and refine user funnels that highlight critical activation events, uncover process inefficiencies, and streamline customer paths for higher engagement and conversion—skills you can apply immediately to enhance digital performance. By the end of this 3-hour long course, you will be able to: Apply criteria to select critical activation events for a user funnel. Evaluate process funnels to identify redundancies and recommend consolidation. This course is unique because it combines data analytics with behavioral insight, teaching you how to translate complex funnel data into clear strategies that boost conversion and improve the overall user experience. To be successful in this project, you should have: - Data analytics experience - User journey mapping basics - Analytics platform familiarity - Understanding of conversion metrics

Syllabus

Module 1: Apply Criteria to Select Critical Activation Events - Foundation

Learners will develop systematic approaches for identifying the most impactful activation events in user funnels using data-driven criteria and the Amplitude analytics platform.

Module 2: Evaluate Process Funnels to Identify Redundancies - Core Application

Learners will master techniques for analyzing complex process flows, identifying overlapping steps like "add_to_cart" & "start_checkout", and creating data-driven consolidation strategies using real-world case studies.