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Coursera

Decode Engagement Peaks

Coursera via Coursera

Overview

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Email timing can make or break your campaign performance. This Short Course was created to help Marketing professionals accomplish data-driven send time optimization that maximizes engagement rates. By completing this course, you'll master the analytical skills to decode when your audience is most likely to open and click through your emails. By the end of this course, you will be able to: Identify timeframes that typically show high email engagement Monitor daily email opens and clicks and report trends to inform timing strategies This course is unique because it combines real engagement data analysis with practical Excel-based reporting tools that you can immediately apply to your campaigns. To be successful in this course, you should have a background in basic email marketing fundamentals and Excel data visualization.

Syllabus

  • Module 1: Understanding Email Engagement Patterns
    • Learners will identify timeframes that typically show high email engagement and understand the factors that influence optimal send timing.
  • Module 2: Monitoring and Reporting Engagement Trends
    • Learners will monitor daily email opens and clicks and report trends to inform timing strategies.

Taught by

Hurix Digital

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