Overview

Google, IBM & Meta Certificates – 40% Off

One plan covers every Professional Certificate on Coursera.

By the end of this course, you will be able to design, launch, and scale corporate venturing initiatives that drive innovation and create strategic value for your organization. Whether you're building a Corporate Venture Capital (CVC) program, launching an accelerator, implementing a venture client model, or strengthening partnerships with startups, you'll gain the frameworks and tools needed to turn innovation into measurable business results. This comprehensive course demystifies the world of corporate venturing and provides actionable strategies for professionals seeking to harness innovation through collaboration with startups and emerging technologies. Across four modules, you'll explore the full lifecycle of corporate venturing, from assessing organizational readiness and securing executive buy-in to sourcing startups, managing venture portfolios, measuring success, and scaling programs for long-term impact. Through real-world case studies from organizations such as Google Ventures, Intel Capital, and BMW Startup Garage, you'll learn how leading companies use corporate venturing to accelerate growth and stay ahead of disruption. Practical assignments, templates, and tools, including readiness assessments, venture program blueprints, accelerator design guides, and KPI dashboards, will help you develop a customized corporate venturing strategy for your own organization. Whether you're an innovation leader, corporate strategist, entrepreneur, or executive, you'll finish the course with a concrete action plan for building and leading successful corporate venturing programs.

Syllabus

Understanding Corporate Venturing

Innovation increasingly happens outside the walls of large organizations. In this module, you'll discover how leading companies use corporate venturing to access emerging technologies, collaborate with startups, and create new growth opportunities. By the end of the module, you'll be able to evaluate corporate venturing models and assess your organization's readiness to begin its own innovation journey.

Building a Corporate Venture Capital (CVC) Program

Corporate Venture Capital (CVC) has become one of the most effective ways for organizations to invest in emerging technologies, build strategic partnerships, and accelerate innovation. In this module, you'll learn how successful companies design, launch, and manage CVC programs that create both strategic and financial value. By the end of the module, you'll be able to develop a CVC strategy, structure an investment program, and create a blueprint for launching a CVC initiative in your organization.

Launching an Accelerator or Venture Client Program

Accelerators, incubators, and venture client programs enable organizations to collaborate with startups, access emerging technologies, and accelerate innovation without building everything internally. In this module, you'll learn how leading companies design and manage startup engagement programs that create value for both the corporation and participating ventures. By the end of the module, you'll be able to develop a framework for launching an accelerator or venture client program that aligns with your organization's innovation strategy.

Running and Scaling Corporate Venturing Initiatives

Launching a corporate venturing program is only the beginning. Long-term success depends on measuring results, overcoming organizational challenges, and scaling initiatives that create lasting strategic and financial value. In this module, you'll learn how leading organizations evaluate performance, align stakeholders, and expand corporate venturing programs to support sustained innovation and growth. By the end of the module, you'll complete the KPI Dashboard section of your Corporate Venturing Playbook, giving you a practical framework for measuring, managing, and scaling corporate venturing initiatives.