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Blockchain Opportunity Analysis

INSEAD via Coursera

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Provider

Coursera
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Effort

5 weeks, 2 hours a week
Sessions

Self-Paced
Level

Intermediate
Subtitles

Arabic, French, Portuguese, Italian, German, Russian, English, Spanish, Thai, Indonesian, Kazakh, Hindi, Swedish, Korean, Greek, Chinese, Ukrainian, Japanese, Polish, Dutch, Turkish, Hungarian, Bengali, Pashto, Urdu, Azerbaijani, Farsi, Vietnamese

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Part of

Blockchain Revolution

Overview

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How can blockchain create real value for your organization or industry? In this capstone course, you'll put your blockchain knowledge into practice by conducting a Blockchain Opportunity Analysis for a real-world business or industry challenge. You'll identify a promising opportunity, assess whether blockchain is the right technology for the problem, research existing solutions and competitors, and develop a practical business model and implementation strategy. Along the way, you'll learn from practitioners who have built and scaled blockchain ventures and explore real-world blockchain applications through a crowdsourced library of industry use cases. By the end of the course, you'll have developed a practical blockchain opportunity and execution plan, along with a polished slide deck or video pitch that you can use to communicate your idea to colleagues, clients, investors, or other decision-makers. You'll leave with a structured approach for evaluating blockchain opportunities in the rapidly evolving world of blockchain, digital assets, and tokenization.

Syllabus

Industry Analysis
- Where could blockchain create meaningful value in your industry? In this module, you'll explore how blockchain, asset tokenization, and stablecoin-based payment systems are being used across different sectors, then identify an industry and market segment that could support a promising opportunity. You'll conduct preliminary market research to understand customer needs, market dynamics, and existing solutions, and you'll analyze competitors already operating in the space. You'll also contribute relevant findings to the crowdsourced Blockchain Case Commons, giving you a broader view of how organizations are applying blockchain in the real world. Tip for success: Start narrow. Choose a specific market segment where you understand the customers, problems, or industry dynamics. The more focused your starting point, the stronger your opportunity analysis will be.
Opportunity Identification
- When identifying opportunities for blockchain technology within your chosen market, it is important to understand the kinds of problems that it can and cannot solve—at least in its current state. In this module, you will learn to distinguish between problems that are and are not well-suited to blockchain-based solutions. After considering various opportunities for blockchain technology within your chosen market segment, you will learn how to use a decision matrix to select the most promising idea to pursue for your final project. By the end of this week, you will clarify the purpose and objectives of your project, you will identify your target customers/audience, and you will prepare a statement of need and statement of benefit for your proposal.
Positioning
- In the last module, you identified a promising idea or opportunity for blockchain within your chosen market segment. This week, you will work on positioning your idea—carving out a niche or identity for your product/service within the minds of your target customers. By the end of this week, you will explain how your idea will bring new or added value to your customers, and how your idea will affect the positioning for your organization.
Execution
- An idea may seem great on paper, however actually executing this idea will require careful consideration of various business-model decisions, including those related to funding, risk, talent, timing, corporate boundaries, and partners/allies. In this module, you will begin to think about what would be required to transform your opportunity from an idea to reality.
Final Deliverable
- So far in this course you have performed an industry analysis, selected a specific market segment, assessed your competition, and identified a promising opportunity for blockchain within your chosen market. As well, you have described how you will position your idea, and have given consideration to the business model decisions that need to be made in order to transform your idea into reality. In this final module, you will consolidate all of the work you have produced thus far into a final, peer-reviewed project deliverable, which you can use to pitch your idea to your organization and/or potential investors.