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Coursera

AI for Sales

via Coursera

Overview

By the end of this course, you will be able to research prospects faster, write personalized outreach in minutes, prepare for discovery calls with real context, handle objections with confidence, and produce proposals that reflect exactly what your buyer needs — all using AI tools you can access today. This course is built for sales professionals who want practical results, not theory. Every lesson focuses on a specific workflow task — from cold emails and call scripts to contract review and post-demo follow-ups — with live demonstrations showing exactly what to type and what comes back. You will practice in hands-on labs, handle real objections in an AI-powered roleplay, and start applying what you learn to your own deals from the very first lesson. No prior AI experience required, and no technical skills needed — just a browser and a prospect to think about. What makes this course different is that every lesson maps directly to something you already do. You are not learning AI in the abstract — you are using it on the tasks that take the most time and seeing immediately what changes. And when the course is done, you leave with a prompt library of 48 ready-to-use prompts covering every stage of the sales cycle, so you always have a starting point the next time you sit down to write, research, or prepare.

Syllabus

  • AI & Sales: Introduction
    • Get familiar with how AI works, what it can do for salespeople, and how to communicate with it effectively from day one.
  • Smarter Prospecting with AI
    • Learn how to research accounts, qualify prospects, enrich your lead list, and prioritise who to contact first — all with AI.
  • AI-Powered Outreach & Messaging
    • Write cold emails, LinkedIn messages, and call scripts that feel personal and get responses — in a fraction of the time.
  • AI in Discovery, Demos & Objection Handling
    • Prepare smarter for discovery calls, build persona-specific demo narratives, and handle objections with proven frameworks.
  • Closing, Proposals & Post-Sale with AI
    • Use AI to build proposals, review contracts, summarise deal threads, and keep momentum after the demo.
  • Final
    • Bring everything together into a personal AI workflow you will actually use, and leave with a full prompt library.

Taught by

Anton Voroniuk

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