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Coursera

AI and Sustainability: Leading Responsibly

Saïd Business School via Coursera

Overview

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This unique learning experience is designed for leaders who intend to shape the future of business and society through two of the most powerful and transformative forces of our time: artificial intelligence (AI) and sustainability, and how they intersect in strategy and practice. We treat their convergence as a leadership imperative, not as separate disciplines, equipping you with the foresight and judgement needed to navigate complexity and create long-term value. The course is designed to move beyond the siloed conversations by exploring two strategic approaches: AI for sustainability, where AI is intentionally deployed to advance environmental and social goals, and sustainable AI, where AI is applied to business challenges in efficient, ethical, and responsible ways. You will examine practical examples, from optimising energy systems to reducing the carbon footprint of data models, while facing the challenges involved. These include the resource intensity of AI, algorithmic bias, and the organisational barriers that often hinder integration. The objective is to cut through the hype and provide a clear, practical framework for leading sustainably and with purpose in an AI-enabled world. The course ends with a capstone project in which you will apply the tools you have developed throughout the course to propose, justify, and plan a sustainable AI initiative tailored to your organisation. Together, these elements form the foundation of the skills you will build over the course of this learning journey.

Syllabus

  • Module 1: An introduction to AI and sustainability
    • In this module, you will build the essential foundation for navigating the fast-evolving intersection of AI and sustainability. You will clarify the core terminology and concepts that the rest of the course relies on, explore the two ‘twin revolutions’ transforming modern organisations, and learn the strategic fundamentals of modern AI. You will also unpack the major sustainability frameworks that shape corporate decision-making, including ESG, the UN Sustainable Development Goals (SDGs), circular economy principles, and net-zero commitments. By the end of this module, you will have the conceptual tools needed to engage confidently in the course’s more advanced discussions of responsible, future-ready leadership.
  • Module 2: AI and environmental impact
    • In this module, we examine AI’s environmental impact through a leadership lens. You will explore AI’s dual role as both a catalyst for environmental progress and a growing source of energy, water, and material demand. We then look at how AI is already supporting environmental outcomes across sectors such as energy, agriculture, climate forecasting, biodiversity monitoring, and materials innovation. To move from awareness to action, you will learn how to measure AI’s footprint using key metrics and life-cycle thinking, and explore Green AI strategies that deliver intelligence with significantly lower environmental cost. By the end, you will be better equipped to evaluate AI initiatives and make informed, responsible decisions about how AI should be designed, deployed, and scaled.
  • Module 3: AI and social impact
    • In this module, we examine AI’s social impact through a leadership lens. You will explore how AI systems shape access to opportunities, services, and information — influencing outcomes in areas such as healthcare, employment, finance, and public trust. We will examine the risks that arise when AI systems are poorly designed or deployed, including algorithmic bias, privacy erosion, opaque decision-making, and the often invisible human labour that supports these systems. These challenges are not simply ethical concerns; they represent strategic risks that can undermine trust, legitimacy, and an organisation’s licence to operate. You will also explore how frameworks such as the FAT principles (Fairness, Accountability, and Transparency) and human-in-the-loop design can help leaders build AI systems that are both effective and responsible. By the end of this module, you will be better equipped to evaluate the societal implications of AI initiatives and lead the design of systems that strengthen trust, fairness, and long-term organisational resilience.
  • Module 4: AI and governance
    • In this module, you will examine AI governance across three interconnected levels: the global regulatory landscape, the internal frameworks organisations use to manage risk and accountability, and the leadership behaviours that bring governance to life in everyday decisions. You will explore how different regulatory models—from the EU’s risk-based approach to the United States’ sector-led system and China’s state-centred model—are shaping how organisations design and deploy AI. You will also learn how high-maturity organisations translate principles into practice through clear policies, defined roles, and embedded governance processes.
  • Module 5: Bringing it all together: Sustainable leadership in an AI world
    • In this penultimate module, you will bring together the environmental, social, and governance dimensions of AI into a coherent, high-stakes leadership strategy. You will move from insight to action, learning how to lead in an AI-powered organisation with a focus on sustainable value creation. You will learn to prioritise initiatives, navigate the friction of strategic trade-offs, and build the business cases required to drive change at scale. Through practical frameworks like the Sustainable AI Value Matrix and the four pillars of a Sustainable AI business case, you will transition from piloting technology to leading a resilient, future-proof enterprise. By the end of the module, you will be equipped to articulate, justify, and lead sustainable AI initiatives that create long-term value for organisations, society, and the environment.
  • Module 6: Capstone assignment and course conclusion
    • In this final module, you will consolidate the entirety of your journey into a singular, high-impact application. You will reflect on the full arc of the course, from AI’s environmental and social impacts, through governance and strategy, to leadership and change, and clarify your own sustainable AI leadership perspective. The module culminates in a Capstone assignment in which you will propose, justify, and plan a sustainable AI initiative for your organisation, drawing on the frameworks, tools, and leadership principles explored throughout the course. By completing this module, you move from understanding sustainable AI to articulating how you would lead it in practice.

Taught by

Cyrus Suntook, Peter Morgan, and Mary Johnstone-Louis

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