Overview
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The Maryland Smith AI for Business Leaders course is designed for business leaders who seek to leverage predictive AI and machine learning to improve their business. The goal is to help you build a deeper appreciation for the possibilities of these exciting new technologies while recognizing their limitations and potential pitfalls. We will walk you through a series of domain driven applications. We will leverage the expertise and research prowess of Maryland Smith’s faculty to examine the role AI plays in the domains of Supply Chain, Healthcare, Finance, Marketing and People Analytics. While the domains are specific, the applicability of the concepts are broad to cover all business areas.
Syllabus
- Course Introduction and Module 1: Building an AI/ML Mindset
- Welcome to AI for Business Leaders. In this first module, you will have a chance to get oriented to the course before diving into the course content.
- Module 2: Leveraging ML to Better Predict Business Demand
- Module 3: Micro Segmentation and Targeted Marketing Using AI
- Module 4: Saving Lives with Deep Learning
- Module 5: Managing Risk with Big Data
- Module 6: Understanding Bias in People Analytics
Taught by
Liye Ma, Serhiy Kozak, Suresh Acharya, and Margret Vilborg Bjarnadottir