THIS MODULE WILL FOCUS ON ANALYZING MARKETING AND DESIGN CONSIDERATIONS TO CREATE EFFECTIVE PACKAGING DESIGN SOLUTIONS, SUSTAINABLE PACKAGING, BRANDING, AND STORYTELLING
LEARNING OUTCOMES
- Upon completion of this course, students will be able to:
- Develop knowledge of packaging design as a communication and marketing tool.
- Comprehend the importance of packaging as it relates to protection against spoilage, breakage, tampering and as a method of transportation for an enclosed product.
- Understand the packaging design profession, including professional methodology, global issues, governmental regulatory agencies, and marketing issues.
- Differentiate between packaging design and other communication forms.
- Design a clearly defined package that stands out among its competitors.
- Articulate the sustainable packaging design system concept, industry terms and their comprehensive definitions.
- Explain how to use specific industry guidelines and integrate environmental considerations into the packaging design process using best practices.
- Identify and analyze properties of various packaging materials, consider production methods and demonstrate how to maximize sustainability.
- Demonstrate learnings to develop sustainable packaging designs and communicate to design professionals to meet manufacturer and marketer needs.
More focused learning objectives as they relate to Fragrance and Packaging :
- Demonstrate an understanding of the packaging design processes from concept development through comp production.
- Evaluate and communicate global, government regulatory and production issues, which affect packaging design in the cosmetic and fragrance product categories.
- Analyze the marketing and design considerations needed to create effective packaging design solutions.
- Plan creative directions, strategize and develop packaging for the cosmetics and fragrance marketing industries.
- Demonstrate an understanding of sustainable packaging design criteria and make determinations on appropriate structures and materials, printing and production processes.
