How to do PR + Marketing + Gain Exposure (Live Online)

We began as a fierce downtown NYC boutique that dressed countless A-listers. We have our own Marketing/PR arm, in addition our instructor teaches at premier fashion institutions - Parsons, FIT, LIM, etc.

Join us LIVE ON ZOOM for FIRST HAND knowledge on how to make yours or your client's business coveted by influencers & consumers!

ALWAYS current, relevant to ANY industry, not just fashion - you’ll learn:

The benefits of Write-ups:

1. What PR is today
2. How to maximize exposure
3. Leveraging write-ups for sales
4. Best mags/blogs/influencer/celebs to target
5. Write-ups vs advertising

How to get Write ups:

1. Reaching relevant editors & influencers
2. Press release writing/pitching
3. Leveraging Fashion Stylists
4. Press campaign implementation
5. Creating dynamic promo

Press Outreach:

1. Building a power press list
2. Cold calling & networking
3. Publicists' job & fees
4. Editorial calendar & timelines
5. Leveraging social media

Spin Techniques:

1. Attracting editors, celebs, influencers
2. Developing press worthy angles
3. Aligning with charities & events
4. Elevator pitching & sound bites

Notes:

• NO REFUNDS.
• NO recording devices permitted.  
• Certificate of completion provided upon request.