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Communicating with Presence

IESE Business School via Coursera Specialization

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Details

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Provider

Coursera Specialization
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Effort

4 weeks, 10 hours a week
Sessions

Self-Paced
Level

Beginner

Found in

Overview

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Our premium communication course on Communicating with Presence designed by some of the most experienced professionals and academics in the media sector, can help learners improve their soft skills to master the art of communication and reach new heights in their personal and professional life. They will learn from Professor Yago de la Cierva, founder of an international TV news agency, and Professor Greg Burke, a journalist with extensive experience as a foreign correspondent for Time Magazine and Fox News. Greg Burke also served as spokesperson for Pope Francis. Through interactive video-lectures and real-world scenarios, learners will gain confidence in public speaking, negotiation, networking, and conflict resolution.

Syllabus

Course 1: Persuasive Communication
Course 2: The Role of the Media
Course 3: Crisis Communications

Courses

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Enhance your communication skills and leadership potential with this comprehensive course on Persuasive Communication. Designed for professionals, this course guides you from fundamental concepts to advanced techniques, enabling you to influence and motivate audiences effectively. Across five lectures, explore key strategies, including developing credibility, structuring logical arguments, fostering emotional connections, and mastering the art of storytelling. Apply these techniques in real-world situations through case studies and practical exercises. Learn how to leverage persuasive communication in marketing, sales, and business negotiations.
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This Crisis Communications course equips professionals with essential skills to navigate and effectively manage crisis situations through strategic communication and interviews. Learn to identify crisis types, develop tailored response strategies, craft impactful messages, and handle media inquiries with confidence. Upon completion, you'll be able to protect your organization's reputation and maintain stakeholder trust during challenging times. Ideal for professionals in business, marketing, and public relations.
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This course, 'The Role of Media in the Digital Age', provides a comprehensive understanding of news, journalism, and effective press relations in today's evolving media landscape. You'll learn communication strategies applicable in business and marketing contexts. Upon completion, you will be able to analyze media scenarios, develop tailored communication approaches, and understand digital marketing channels for effective messaging. No prior experience required. This course is ideal for those interested in business, marketing, or digital marketing.