Cloud for CMOs

This course provides a high-level picture of cloud computing technology. Learners explore why they should consider the cloud from a marketing perspective. They review how to gain customer insights and increase marketing return on investment (ROI) with the cloud and how to get started with digital transformation.

      •    Course level: Fundamental

      •    Duration: 8 minutes

Activities

This course includes four videos.

Course objectives

In this course, you will:

      •    Understand the impact of chief marketing officers (CMOs) in a digital transformation.

      •    Explore how to gain customers insights with the cloud.

      •    Identify how to use the cloud to increase marketing ROI.

      •    Determine how to get started with digital transformation.

Intended audience

This course is intended for:

      •    CMOs

      •    Vice presidents (VPs) of marketing

      •    Marketing directors

      •    Heads of marketing

      •    Heads of brand marketing

      •    VPs of brand

      •    Chief operating officers (COOs)

      •    Chief revenue officers (CROs)

      •    Chief commercial officers (CCOs)

Prerequisites

None

Course outline

Video 2: Gain Customers Insights with the Cloud 

Video 3: Using the Cloud to Increase Marketing ROI

Video 4: How Do I Get Started with Digital Transformation?