Business Management Essentials

This course is designed for students to develop an advanced financial analysis skill set. Throughout this course, students will be exposed to various quantitative tools and qualitative methods to determine the financial health and risk of selected U.S. public companies. The skills developed in this course will have direct application to credit analysis, financial analysis, and investment analysis. Pre-Requisites: N/A Required Textbook: International Financial Statements Analysis (4th Edition) Software Requirements: Word, Excel, PowerPoint

To succeed in today’s knowledge intensive organizations managers need to understand how individual differences in personality, learning style and cultural values, group dynamics, organizational culture, and human resource management policies shape employee attitudes and behaviors. This course teaches managers creative problem-solving and ethical decision-making, change management, leadership techniques for enhancing social capital and influencing other organizational members, and management tools for multicultural and geographically dispersed teams. Pre-Requisites: None Required Textbook: Organizational Behavior. (2017). University of Minnesota Libraries Publishing Edition. Open Textbook Library, https://open.umn.edu/opentextbooks/textbooks/30 Other Required Materials: Articles from academic journals and other reputable sources. Software Requirements: Microsoft Office Suite & Google WorkSpace.

This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value as core to business models. It covers marketing in various contexts including small businesses, corporations, and nonprofits, focusing on the exchange of value. The course introduces key marketing concepts: the "four Cs" (customer values, company capacity, competitors, constraints) and the "four Ps" (product, price, place, promotion). It moves beyond traditional views of marketing as just advertising, highlighting the importance of understanding customer needs and product differentiation. The course also explores Holistic Marketing, addressing the complexities of modern organizations.