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Semrush Academy

Become an AI-Powered Marketer

via Semrush Academy

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Overview

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Marketers are being asked to do more with less every day. AI can make this possible, but how? This course covers the most practical and immediate ways marketers increase productivity and success with AI. You'll learn how to level up your prompts and dive into core use cases for AI in marketing: strategy development, campaigns, and content creation. All the while, you'll take a peek into the AI tools and strategies top marketers are using today.

Syllabus

  • Welcome!
    • Your host Michael Olaye give you a warm welcome to this course, as well as an overview of what it will cover.
  • Meet Michael
    • Before we dive in, take some time to get to know your host, Michael Olaye.
  • About this Course
    • This course will show both strategic and practical uses of AI in marketing. Learn how it works and how you can make the most of it.
  • Lesson: How AI Works
    • How do generative AI models work? This lesson provides a brief history of artificial intelligence and how it evolved into the generative AI landscape we have today.
  • Lesson: Prompt Engineering for Marketers
    • Learn how you can enhance your prompting skills to get the most out of generative AI models.
  • How to Do SEO, Content, and Social Faster with AI
    • AI has evolved way past text generation—we’ve got fresh AI functionality in Semrush’s Autumn Release. In this free lesson, discover how to use tools that factor in predictive analytics and competitor data to level up your SEO, content, social, and more. Learn how to use 6 tools in just 20 minutes for better results, fast.
  • Walkthrough: Midjourney for Marketers with Tim Simmons
    • Midjourney expert Tim Simmons (Theoretically Media YouTube channel) shares his best practices for how marketers can prompt Midjourney to get on-brand images.
  • Case Study: AI and Personalization
    • Learn how the Nike marketing team leverages AI to understand their customers better and deliver delightful, personalized experiences.
  • Walkthrough: Developing a Marketing Strategy with Rafal Tromczynski
    • Explore Digital First AI, a tool that can help you develop a marketing strategy in minutes. (Available in Semrush App Center.)
  • Lesson: AI for Campaigns and Content
    • Learn five key ways top marketers are integrating AI with campaign and content creation.
  • Walkthrough: AI for SEO and Blogging with Alex Lindley
    • Alex Lindley, managing editor of the Semrush blog, shows us his favorite AI tools for SEO-friendly content creation.
  • Lesson: More Use Cases for AI in Marketing
    • Michael shares key steps you can take to integrate AI into your workflows and those of your marketing team.
  • Congratulations!
    • You did it! After you complete the exam you'll be the proud owner of your very own Semrush Academy certificate.
  • Special offer: take your SEO to the next level
    • In this video, Rita from Semrush walks you through the next steps after earning your certificate. Discover three exciting ways to continue your SEO journey: explore recommended Semrush Academy courses, try an exclusive 14-day free trial to Traffic Think Tank (Semrush's premium SEO community), or join the Semrush Spotlight conference in Amsterdam on October 29th. Keep building your skills and connect with industry experts to take your learning even further!

Taught by

Michael Olaye

Reviews

5.0 rating, based on 1 Class Central review

Start your review of Become an AI-Powered Marketer

  • Profile image for Raghad Alzahrani
    Raghad Alzahrani @RaghadLearn
    1
    The 'Become an AI-Powered Marketer' course offers an outstanding deep dive into the intersection of marketing and artificial intelligence. It equips learners with practical skills to leverage AI tools for data-driven decision-making, customer engagement, and campaign optimization. The curriculum balances theory with hands-on exercises, fostering a strategic mindset and technical competence essential for modern marketing. Completing this course significantly enhanced my ability to implement AI-powered solutions, stay ahead of industry trends, and drive measurable business results. Highly recommended for professionals aiming to elevate their marketing expertise in the digital age.
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