Overview of the Aviation Industry

Air Cargo

• Characteristics of air cargo as contributor to the business
• Post pandemic - a renaissance for air cargo?
• Quiz

Airline Economics Overview

• Key measurements
• Airline ownership
• Quiz

Airline Sales & Distribution

• Establishing the marketing strategy - product
• Establishing the marketing strategy - pricing
• Establishing the marketing strategy - place - distribution - channels
• Pricing strategies of low-cost carriers
• Pricing strategies of full-service carriers
• Quiz

Course Conclusion

• Key takeaways

Course Introduction

Drivers of Airline Costs

• Overview of airline costs
• Direct operating costs - flight only
• Indirect operating costs - passengers
• Aircraft ownership costs
• Quiz

First Things First

• The theory of flight
• Quiz

Fleet Planning

• Managing productive capacity to meet demand
• Steps in the fleet planning process
• Establishing demand top down or bottom up
• New or used? Buy or lease?
• Quiz

Future Trends in Aviation

• Political
• Economic
• Industry related

Network and Route Planning

• The airline planning process
• Two network models
• Quiz

Overview of Aviation Industry

• Introduction
• Industry characteristics
• The nature of the airline product
• The factors stimulating air traffic
• Risk and the airline industry
• The key stakeholders in the aviation business
• Quiz

Sources of Revenue

• Ancillary revenues
• The nature of airline cash flows
• Quiz

Strategic Planning - Which Business Model?

• Which business model?
• Cost leadership model - low cost carriers
• Differentiated strategy - full-service carriers
• Low-cost vs full-service carriers - are the lines blurring? The future?
• Quiz

The Regulatory Environment

• Non-economic regulation
• Economic regulation
• Quiz