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Building a strong brand is a key to the success of social sector organizations. According to Breakthrough Nonprofit Branding, brand accounts for more than 50% of a nonprofit’s market value. While a strong brand strengthens a team’s purpose, influences deep relationships with stakeholders, and breeds visionary ideas for innovation, early-stage enterprises often lack the practical resources to build an authentic, bold brand. That’s where Mighty Ally’s Four A’s framework steps in – to simplify and demystify brand building. Mighty Ally equip early-stage social ventures to strengthen their brand communications, so they reach wider audiences, maximize funding and advance social justice. They are a nonprofit B Corp that has worked with more than 100 social ventures affecting measurable change across 30+ countries. In this course, you’ll learn from Mighty Ally’s Founding Partner, Evan Wanjiru, how a theory of change is an important first step in building your brand. You’ll walk away with a theory of change that details the need you are addressing, the work you are doing, and the desired results of your model – in a shareable social media post.
