Business for Creatives

Business for Creatives is an online course designed to help creative professionals turn their passion into a sustainable business. Whether you're a designer, artist, or maker, you'll learn how to tackle the unique challenges of the creative industries, develop a compelling brand, choose the right business model, and price your work confidently. Through five flexible, self-paced modules, you'll explore key concepts with videos, readings, quizzes, and reflective exercises. The course encourages a mindset shift: being commercial doesn’t mean selling out—it means recognizing the value of your work and getting paid what you're worth.

Syllabus

Learning Outcomes

Throughout this course, we want to help you change the way you think about business - being commercial is not a negative thing, but rather means your work has value and someone is willing to pay for it!

By the end of this course, you will:

Consider the way you think about business.
Consider how much effort you're putting into your work in contrast to how much you are getting paid for it. We want to help you turn it into minimum effort, maximum profit!
Understand the value and benefits of branding and storytelling.
Think about who your target customer is, what they do, want, and need.
Think about how you price your products and services.