Marketing Analytics Courses

Coursera

Plan Analytics Projects

Master project planning for HR analytics—build Gantt charts, define milestones, manage risks, and use AI tools to draft stakeholder updates and avoid costly deployment failures.

• Coursera
• 1 hour 24 minutes
• Self-Paced
• Paid Course

Coursera

Performance Optimization & Analytics

Master performance optimization by classifying content by buyer journey, building dynamic audience segments, executing A/B tests, and analyzing campaign reports using HubSpot, Mailchimp, and Klaviyo.

• Coursera
• 11 weeks, 1 hour a week
• Self-Paced
• Paid Course

People Analytics

Master people analytics using Power BI, Excel with Copilot, and Viva Skills to forecast workforce needs, segment roles, analyze retention risks, and quantify skill gaps for strategic talent decisions.

• Coursera
• 13 weeks, 1 hour a week
• Self-Paced
• Paid Course

Performance Analytics & Optimization

Master marketing analytics by building Power BI dashboards, analyzing multi-channel performance, applying attribution models, and delivering stakeholder-ready campaign optimization recommendations.

• Coursera
• 7 weeks, 1 hour a week
• Self-Paced
• Paid Course

Pense fora da caixa (de entrada): e-mail marketing

Aprenda estratégias eficazes de e-mail marketing, desde criação de listas e automação até análise de resultados. Domine técnicas para engajar clientes, impulsionar vendas e fidelizar sua audiência.

• Coursera
• 1 day 1 hour 37 minutes
• Self-Paced
• Paid Course

Career Certificate

Data Analytics & Visualization All-in-One For Dummies

Master data analytics and visualization across Power BI, Tableau, SQL, R, and Python—from foundational concepts to advanced storytelling, statistical functions, and cloud collaboration.

• Coursera
• Self-Paced
• Paid Course
• 3 courses

Career Certificate

Microsoft Fabric Analytics Engineer

Master enterprise analytics with Microsoft Fabric—design lakehouse solutions, automate pipelines, implement real-time dashboards, and deploy governed CI/CD workflows to become a production-ready Analytics Engineer.

• Coursera
• Self-Paced
• Paid Course
• 6 courses

Packt Career Certificate

Machine Learning and Generative AI for Marketing

Master AI and ML techniques for marketing, from foundational analytics to generative AI, covering sentiment analysis, personalization, and ethical AI governance for data-driven strategies.

• Coursera
• Self-Paced
• Paid Course
• 3 courses

Career Certificate

AI Powered Data & Analytics

Unlock practical AI skills using Microsoft Copilot, Claude, Gemini, and Gamma to streamline data analytics, business analysis, and presentation design with reusable prompt templates.

• Coursera
• Self-Paced
• Paid Course
• 3 courses

Career Certificate

The Sage Handbook of Social Media Marketing

Explore the core domains of social media marketing, from B2C strategies and analytics to influencer marketing, ethics, and emerging trends, grounded in evidence-based research and tactical applications.

• Coursera
• Self-Paced
• Paid Course
• 3 courses

Coursera

A Start Guide: Product Marketing Using G Suite

Learn to identify product mix, analyze sales performance, and build successful product lines using G Suite tools for effective product marketing strategies.

• Coursera
• 1 hour 40 minutes
• Self-Paced
• Paid Course

Coursera

Analytics: Uncover Web Traffic Secrets

Master web analytics fundamentals through hands-on platform navigation and metric interpretation to drive data-informed marketing decisions in real-world scenarios.

• Coursera
• 1 hour 23 minutes
• Self-Paced
• Paid Course

Whizlabs

AWS: Migration & Analytics

Explore AWS migration and analytics services, covering data transfer tools, big data processing, real-time streaming, and business intelligence to efficiently move workloads and gain actionable insights.

• Coursera
• 2 weeks, 2 hours a week
• Self-Paced
• Paid Course

17 Critical Questions to Improve Your Marketing Strategy

Diagnose marketing gaps using a 17-question framework to build buyer personas, optimize channels, map customer journeys, and track KPIs that drive measurable results.

• Coursera
• 5 weeks, 1 hour a week
• Self-Paced
• Paid Course

EDUCBA Career Certificate

Apply Machine Learning for Predictive Business Analytics

Master machine learning techniques to solve business challenges in customer analytics, fraud detection, logistics, and supply chain optimization using R and real-world datasets.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 4 courses