Marketing Automation Courses and Certifications

Coursera Career Certificate

Digital Marketing Operations & Analytics

5 ratings at Coursera

Master digital marketing operations from campaign execution to advanced analytics, transforming into a data-driven strategist with hands-on tools and ROI optimization skills.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 11 courses

University of Arizona

Strategic Digital Marketing: Data-Driven Digital Marketing

Master data-driven digital marketing through web analytics, ROI calculation, AI automation, and ethical practices to optimize campaigns and drive measurable business results.

• Coursera
• 4 hours 59 minutes
• Self-Paced
• Paid Course

Email Marketing

Master email marketing strategies, from campaign creation to automation, using Mailchimp. Learn audience segmentation, A/B testing, and design optimization to drive engagement and boost conversions.

• Coursera
• 7 hours 50 minutes
• Self-Paced
• Paid Course

ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools

Master ChatGPT, Midjourney, Gemini, and DeepSeek to transform your marketing with AI-powered content creation, automation, and strategic insights for competitive advantage.

• Coursera
• 10 hours 4 minutes
• Self-Paced
• Paid Course

Coursera

GenAI for Social Media and Influencer Marketing

Master AI-powered social media strategies using ChatGPT and Canva AI to create engaging content, automate workflows, analyze trends, and build authentic audience connections for measurable marketing success.

• Coursera
• 4 hours 21 minutes
• Self-Paced
• Paid Course

LearnKartS

Master AI for Digital Marketing & Content Creation

Unlock ChatGPT and AI tools to automate marketing, create content, and master prompt engineering with 150+ practical prompts for business success.

• Coursera
• 1 day 4 hours 8 minutes
• Self-Paced
• Paid Course

AI in Real Estate

Master AI technologies transforming real estate through automated valuation, predictive analytics, smart home systems, and targeted marketing for competitive advantage.

• Coursera
• 1 day 43 minutes
• Self-Paced
• Paid Course

Coursera

GenAI for Dynamic Advertising and Media Buying

Master AI-powered advertising techniques to create personalized content, automate campaigns, and optimize performance using tools like Google Ads AI, Facebook Ads Manager, and Bannerboo for improved ROI and audience targeting.

• Coursera
• 3 hours 13 minutes
• Self-Paced
• Paid Course

Coursera

GenAI for Marketing Analysts: Innovate Marketing Strategies

Explore GenAI's impact on marketing analytics, enhancing campaign optimization, customer segmentation, and performance analysis. Gain skills to integrate AI tools, driving innovation and efficiency in marketing workflows.

• Coursera
• 2 hours 38 minutes
• Self-Paced
• Paid Course

Perplexity AI: A Comprehensive Guide to Generative AI

Master Perplexity AI to automate marketing campaigns, optimize content creation, and streamline SEO/PPC workflows with hands-on prompt engineering techniques.

• Coursera
• 6 hours 25 minutes
• Self-Paced
• Paid Course

Coursera

Maximizing the Generative AI Value

Discover how to leverage generative AI's transformative power across industries, from automating creative tasks to optimizing processes. Learn to implement ethical AI solutions and measure ROI through practical case studies and hands-on applications.

• Coursera
• 3 hours 38 minutes
• Self-Paced
• Paid Course

Coursera

ManyChat for Beginners: Automate Instagram Lead Generation

Master automated Instagram lead generation using ManyChat and Make.com to build email lists, collect user data, and deliver personalized content through a seamless system that turns social interactions into valuable leads.

• Coursera
• 1 hour 48 minutes
• Self-Paced
• Paid Course

ChatGPT 2026 - Artificial Intelligence (AI) To Work For You

Discover how ChatGPT revolutionizes content creation for blogs, social media, and business applications while exploring AI's potential to transform your marketing strategy.

• Coursera
• 1 hour 53 minutes
• Self-Paced
• Paid Course

Coursera

GenAI for Lead Scoring and Identification

Discover how to streamline lead evaluation using AI technologies. Build custom solutions with OpenAI GPT and Google Gemini to automate scoring, segmentation, and identification, enhancing accuracy and efficiency in lead management.

• Coursera
• 3 hours 51 minutes
• Self-Paced
• Paid Course

AI, Automation, and Emerging Technology

This comprehensive AI in Digital Marketing program will equip you with the skills needed to excel in modern marketing. You'll learn to leverage AI technologies to transform your marketing strategies, optimize campaigns, and enhance user engagement. By t…

• Coursera
• 7 hours 19 minutes
• Self-Paced
• Paid Course