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Explore the impact of APIs on modern business operations in this 18-minute conference talk from Collision Conference. Discover how APIs are revolutionizing customer experiences, accelerating product innovation, and enabling global expansion. Learn from MuleSoft founder Ross Mason as he shares crucial insights for business and IT leaders aiming to establish internal API economies. Gain valuable knowledge on leveraging APIs to drive revenue and gain a competitive edge in the external API economy. Understand the pivotal role of APIs in everyday transactions, from airline reservations to tax filings, and how they are shaping the future of business.
