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Explore the transformative power of APIs in shaping the modern business landscape in this insightful 20-minute Web Summit talk. Discover how nearly 20,000 public APIs are fueling a new economy, enabling innovative services like McDonald's doorstep delivery without owning a fleet and HSBC's unified financial dashboard for multi-bank customers. Learn strategies for leveraging the API economy to drive revenue in the era of open banking, Amazon, and everything-as-a-service, while understanding why integration has become the new currency for business success.
