Explore the hidden ecological costs of software development in this thought-provoking conference talk from the International PHP Conference. Delve into the often-overlooked energy consumption and environmental impact of common development practices, from running multiple docker containers and virtual machines to executing continuous integration jobs. Examine how seemingly costless actions like pushing code to repositories can have significant ecological consequences. Consider the possibility of creating an ecological price tag or counter for software development processes, enabling teams to prioritize features based on their environmental impact alongside traditional metrics. Gain insights into balancing technological progress with environmental responsibility in the field of software development.