Learn how dynamic companies achieve sustained success regardless of their market entry timing in this 50-minute conference talk from RSA Conference. Discover why a company's starting position matters less than its ability to adapt quickly to changing conditions. Explore strategies for staying attuned to market shifts and developing a mindset focused on continuously finding better solutions to every challenge. Gain insights from Amiram Shachar, Co-Founder & CEO of Upwind, on building organizational agility and maintaining competitive advantage through adaptability rather than first-mover advantage.