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Explore the groundbreaking potential of incorporating smell into virtual reality technology to revolutionize food choice research and promote healthier eating habits. Delve into the challenges of making healthy food decisions in sensory-rich environments and learn how VR simulations can be enhanced by adding olfactory stimuli. Discover the innovative work of Rachelle de Vries and her team in developing a multisensory VR food environment that harnesses the power of smell to better understand and influence food choices. Gain insights into the psychological processes behind eating behaviors and the potential applications of this technology in combating the global rise of obesity.
