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Explore partner execution strategies at scale within Microsoft's Small, Medium Enterprise & Corporate (SME&C) segment in this 46-minute conference session from Microsoft Ignite 2025. Discover the critical role partners play in the segment with the highest growth potential for Microsoft solutions and learn about Microsoft's strategic investments and commitment to co-selling initiatives. Examine real-world examples of frontier firms from around the globe to understand what success looks like in this rapidly evolving market segment. Gain insights from industry experts Alexandra Zagury, Gustavo Fuchs, Harpreet Girn, and Bart van der Knaap as they share practical approaches to scaling partner execution and maximizing opportunities in the SME&C space.
